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Bachelor of Arts (Journalism & Mass Communication) BA(JMC) *

* Multiple Entry/Exit & Choice Based Credit System as per NEP 2020

Overview

University Grants Commission (UGC) has launched a scheme on skills development based higher education as part of college/university education, leading to Bachelors of Arts Journalism & Mass Communication degree with multiple exits such as Certificate Diploma/Advanced Diploma under NSQF. This would enable the graduates completing BAJMC degree to make a meaningful participation in accelerating India's economy by gaining appropriate employment, becoming entrepreneurs and creating appropriate knowledge.

Jagan Nath University has a strong commitment to high quality teaching and research for comprehensive management education to enhance the professional competence of the students having in depth knowledge and innovative approach. The University offers Bachelor of Arts -Journalism & Mass Communication to the eligible students who are interested in pursuing career in journalism and mass communication. This programme has been so designed that it provides practical knowledge along with academics to the students so that they develop skills in the fields of audio visual operation, broadcasting, Print Media, Public Relations & advertising. Special attention is given to divide the programme into academics, practicals and internship to shape the holistic personality of the student in the media profession.

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Program Highlights

The Bachelors of Arts in Journalism & Mass Communication includes pedagogical components for enhanced learning in the field of mass communication :

  • Language courses (English)
  • General Education Components
  • Skill Components
  • Project
  • Internship
  • Soft Skills and Personality Development Programs
  • Media labs
  • Well-structured lectures with practical approach and latest technological tools.

 

  • Focus on communication skills, creativity and concepts.
  • Emphasis on operational knowledge of Camera, TV, Broadcasting and production equipment.
  • Focus on enhancing problem-solving, interviewing, and reporting skills, in addition to an analytical approach to issues and trends, research aptitude, and networking skills.
  • Academic and practical work in Advertising and Public Relations with special emphasis on exhibitions and events.
  • Operational knowledge of Social Media, Cyber Journalism and E-Journalism.
  • Visits to media related places for practical knowledge.

Programs

Programs Details

Career Opportunity

  • Print Media Journalist :

    Commercial Executive | Production in Charge | Content & Concept Writer | Marketing Executive in Newspapers & Magazines | Reporters | Editors and Commercial Executives

  • Broadcast Media:

    Radio Jockey | Technical Assistant | Programme Producer | News Reader | Script Writer | Content Writer | Editor | Reporters and Researchers.

  • Audio Visual Media :

    News Reader | Reporter | Anchor | Actor | Camera Operator | Cinematographer | Editor | Graphic Designer | Guest Coordinator | Production Assistant | Content Writer | Director.

  • Public Relations & Public Affairs Advertising :

    Opportunity to interact with internal & external Public, Crisis management, corporate publication, event management and networking in Corporate Houses | Hotels | Airlines | NGOs | Newspaper | Television | Educational Institutions | PR Consultancies | Political Parties Copy Writer | Visualizer | Media Planner | Account Executive | Content Writer | Researcher | Digital Marketing | Event Manager.